When guests fly in from overseas to take part in your conference, how do you make it something extraordinary, that stands out from all the other conferences that they may attend?
Offsite events are usually the side programs within the overall conference that aim to take the attendees out of the conference venue for some fresh air or facilitate creative ways for colleagues or counterparts to network. This could take place in the form of team building activities, sightseeing or an evening of entertainment.
Since great food and drinks are a necessary part of the program, spicing up the dining experience is a highly effective way to elevate the first impression of your offsite event experience.
To help pique your taste buds and appetite for adventure, some examples include: a specially curated guided museum tour during a cocktail party; a secret supper at an undisclosed venue for a fun-loving and adventurous group of guests; or even a “Behind the scenes” approach, where guests can escape the hotel confines and partake in factory/winery/farm tours to discover the origins behind a local specialty, also giving them a chance to gain a greater appreciation of the conference location.
My Private Chef Director, Crystal Chua, describes one of her favourite F&B offsite events, recalling how “one of our clients’ guests were bussed to a secret venue, which turned out to be an aircraft hangar outside the city. Not only was it a huge surprise and a cool location, but the event theme was aviation, so food, decor, venue and photo booth all came together very well. The best thing was that it is not something you can enjoy at a regular hotel or restaurant.”
It is offsite hospitality event experiences like these that set My Private Chef apart. “Having spent a whole day stuck in a conference room, our clients simply want to rejuvenate their guests with an offsite event that is out of the ordinary. We pull together remarkable dining experiences by providing outstanding food that not only delights the senses, but also complements the event theme or guest profile. Moreover, the activities or entertainment we arrange also work to subtly embed messages and social touch points to drive home a stronger impression.”
Understanding the guest profile is also key to designing the optimal event program guaranteed to be enjoyed by the target audience. Crystal sums it up nicely, “It’s a matter of different strokes for different folks, but possessing those insights are crucial for tailoring the perfect program that also drives new knowledge of the industry or builds attendees’ affinity with the company goals. Arranging an unforgettable event experience that the guests cannot simply book themselves is what elevates these offsite events into THE must-attend one on everyone’s calendars.”