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New To The Table: My Private Conference

In response to growing demand for enhancing client conferences with engaging and strong programs, My Private Chef is thrilled to unveil our new sister brand…

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My Private Conference focuses on thought leadership and knowledge sharing events for corporates and brands. Beyond seamless event management, our experienced conference team can create programs, manage speakers and sponsors, handle delegate marketing, event design, registration and audience engagement with a particular flair for the finance, technology and healthcare sectors.

Founder of My Private Chef and My Private Conference Crystal Chua believes launching the conference division was the next natural step for the My Private brand.

“Our team collectively brings over 40 years’ experience in driving ticketed and “By-invite” conferences across Asia and Europe, so we already have the production and program enhancement expertise beyond general conference management. Of course, we will still apply our expertise in dining events to conferences whenever necessary, and you can be sure that our clients can enjoy the best of both worlds when it comes to food and entertainment!”

Handling conferences across Asia Pacific, major events have already included interactive R&D lab tours and press conferences for FMCG giants, such as Procter & Gamble’s number 1 haircare brand, Pantene, or Johnson & Johnson’s ACUVUE® contact lens brand. There have also been market outlook conferences and monthly financial educational seminars for financial institutions; and regional conferences for leadership management teams from companies such as Allianz.

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Anna Sigrist, Regional Corporate Communications for Allianz SE, shared more on her experience working with the team for her event, “Working with My Private Chef for the AZI Asia Conference was a great experience! They get what we want, pitching ideas that relate well to our event objective and overall theme. They were also tight on follow up and helped with proposing ideas to make our conference more interactive and fun for our delegates!”

Most recently, My Private Conference has been hard at work on the Centre for Healthcare Innovation’s Innovate 2019 conference that we were thrilled to win with our creative solutions  and ideas to generate engagement.

To Crystal, the utilization of modern technology, audiences’ shortened attention spans and the trend of increasingly personalised content has heralded the evolution of the traditional conference format. “Gone are the days where audience will accept one-way conference presentations. With a strong grasp of the audience profile and industry challenges, we strive to help our clients enrich interaction with engaging content pre, during and post events, thus improving event turnouts and profitability in the process.”

For ideas on how to engage your audience effectively contact ask@myprivatechef.com.sg